Bottom funnel numbers, sure, makes sense. Need to measure. Need to quantify. Numbers matter, especially when it comes to sales, profit, investors, etc.,
Awareness. Loyalty. Impression (not the numerical impression). Impact. – these are far more difficult to measure, but extremely important to evaluate.
Does it put them to sleep? Are they excited and moved? Do they share it with others (and does it become more valuable when they do)?
Hard to quantify in a dashboard and sentiment analysis only goes so far (IMO – AI isn’t sophisticated enough to understand the nuances of sarcasm through the published word and like most numerical metrics, once you focus on them, they are easy to change).
Quantify when you need to, otherwise focus on the emotion ignited and the actions that follow rather than some easily influenced numerical data.
Stay Positive & Seek Out The Emotion
Photo credit
- A Simple Thank You - October 14, 2024
- Truly Memorable - October 13, 2024
- Things To Take - October 12, 2024
