In a world of 140-character thinking, it’s easy to pick up on a brand’s intention.
Click-bait language is clear that they’re measuring clicks.
Noting when content is sponsored expresses the intention of building trust and being transparent.
A giveaway is clearly about engagement and learning more about the target so the brand can speak more directly to them in future messaging.
Next time your reviewing creative, copy, any tactic … consider what your intention behind it is.
The consumer’s going to see it one way or another.
Better to have it align with what you truly stand for.
Stay Positive & Down With Vanity Metrics
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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