Years ago, Seth Godin wrote about off-roading.
It’s the act of solving a problem by doing something so unique, so fascinating, so on the edge that you become noticed and leap ahead toward the goals you have or challenges you’re trying to overcome. It often leads to some raising of eyebrows by spectators, too, fyi.
The most important takeaway, though, is not to do it often. Off-roading doesn’t get good mileage, according to Seth.
One more reminder about off-roading: keep the foundational elements of your mission moving forward, maintain that steady expected momentum, keep the core efforts in tact.
Off-roading is a leaping mechanism, not the main mission.
Stay Positive & Let’s Goooooo
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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