There’s a story out there about a co-packer that tells a brewer, “on a scale of 1-10, 1 being the easiest beers to make and 10 being impossible, you’re all 9s.”
That says something about both the co-packer (who is willing to do the beers) and the brewer (who is willing to ideate and pay for the production of them).
Which begs the question: where do you fall on the scale with your line of work?
It’s probably no surprise if I told you the co-packer and brewer are making millions. It does beg the question, are they sticking with 9s on the scale because they have the money or do they have the money because they stuck with the 9s.
In case you need the answer, it’s the latter.
It usually is.
And it’s not always just money. It’s whatever you designate as success to you. The reality is that to get there, you’ll need to stick on one end of that scale, which requires risk and vulnerability and care and no shortage of failures.
You can easily guess which side of the scale that is.
Stay Positive & Are You Up For It?
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