When you put action to ideating, it’s quiet easy.
Our minds love to ideate the new and cool, imagine the unimaginable, and stretch tactics into new ways that reach our target or sell a product.
Much like writing, the real struggle comes with editing.
Editing the ideas down to what’s truly going to impact the business goals, what aligns with the strategic ways you plan to communicate with your customer and what the available funds allow.
It can suck to kill a good idea, but if it doesn’t align with the structure that will generate revenue and generosity with customers, then it’s not on point.
Stay Positive & One Reason Having Many Ideas Is Better Than A Few
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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