On The Inside

Pastry Display

The stories of workers working a little extra usually go something like this.

The bakery is owned by John. He’s behind the counter every day, counting how many pastries he’s sold and needs to sell to provide for his family.

Alex, a summertime assistant is trying to make a name for herself, so she goes outside and polishes the sign of the bakery every day. She washes the windows so it’s easy for people to see in. She assorts the pastries in a way that you can’t walk by without stopping to take a look. From the outside, the bakery looks incredible and it’s all due to her extra elbow grease and eye for detail.

But there are details getting missed. The story goes deeper than the face of the bakery.

The pastries aren’t baked to perfection. The equipment is rusty, some of it breaking frequently. There’s no delightful surprise or smile with each transaction. No remarkability. Nothing’s polished inside.

The arch that’s wrong with this storyline is that Alex (and John, obviously), are missing the fact they need to be giving as much care to the inside of their business as they do the outside.

A polished sign and pastry display might get someone in, but what happens once they enter will be what either keeps them coming back … or not.

Stay Positive & Care For The Inside, Too

Photo credit

Garth Beyer
Latest posts by Garth Beyer (see all)

Share A Response