On The Way To You

Garth Beyer

Moments Before

You can market to people in hopes they come visit you.

You can market to them when they are there.

What about the time between?

What about when they are walking toward your coffee shop with ear buds in? What about when they meet someone right outside? Or the moment before they open their computer screens?

What are they thinking? Feeling? Who are they talking to? Why?

The smartest marketers are scenario-telling ones.

You need to consider the various circumstances and shape the experience to fit each scenario.

You can’t become the greatest by asking people what they liked and didn’t like after the fact. By that time they’ve already forgotten about the emotions they felt before engaging with you. So you scenario plan. You role play. You observe more and listen closer to what happens on their way to you.

 

Stay Positive & Tell Every Scenario, Then Act On The Trends You Find

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Garth Beyer
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