If you thought acquiring new users was expensive, try to get a previous user who had a poor experience to return.
I’ll say this: It costs less to invest in them now, to ensure a positive experience, to surprise and delight them than it does to earn their trust back.
Money aside, you can do a lot to keep people in. You can start by caring more.
Stay Positive & Once They’re Out, They’re Out
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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