If you know anything about Madison, Wis., you know hot & spicy cheese bread is a big deal. In fact, it’s Stella’s Bakery’s one great thing. As a result, all their other pastries are delicious. Stella’s one great thing makes everything else better.
Take the hot & spicy cheese bread away and everything else tastes a bit more bland.
Take Apple’s design away and everything else starts to feel cheaply made.
Take the Dre out of Dre’s Beats and, well, you get the point.
The piece of advice all these brands take to heart: don’t try to be everything. Be remarkable at one thing. The rest follows.
Stay Positive & Can You Guess My One Great Thing?
Go ahead. Guess. I’ll mail a loaf of hot & spicy cheese bread to the person who guesses it.
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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