Picture a meeting room. The air is recycled ambition. Someone is guarding a spreadsheet like it is a newborn. Everyone is hungry, but nobody wants to admit it, so they snack on caution.
You walk in with two ideas.
The first idea is the one with clean shoes. It is polite. It has done this before. It can be explained in one breath without anyone reaching for legal. It is the idea that will work because it already worked, at least enough to keep the lights on.
We email the customer a demo video.
Simple. Stable. Trackable. Nobody faints.
And then you bring the second idea.
The second idea is not wearing clean shoes. It is barefoot and a little bit smug. It is the idea that has no process, no approval path, no neatly laminated playbook. It will require effort, alignment, and possibly the kind of realignment that makes calendars whimper.
We turn it on for them so they can mess with it using their own data.
Now the room wakes up.
Because everyone in there knows a secret they rarely say out loud: the safest idea is usually designed to be survivable, not unstoppable. The safe idea optimizes the current machine. The wild idea asks if the machine is even pointed at the right mountain.
This is the easiest way to elevate your work: show you can execute, and show you can imagine.
The first idea earns trust. The second idea earns outcomes.
Bring both, every time. One to prove you are credible. One to prove you are alive.
Stay Positive & You’re In The Ideas Business, Aren’t You? (Aren’t We All?)
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