You can put a team together to try innovating something for your entire customer base, the masses. Review processes typically bog this path down and nothing comes to fruition – or if it does, it’s a lot less innovative than the team set out to create. (You moved that button to the other side – what a great innovation that applies to everyone!)
An alternative is to put a team together to try innovating something for one customer. Hell, the customer doesn’t even matter. Big. Small. Niche. Not niche. Pick one and set the team off to figure out something they could create to make the life of that customer infinitely better. Make it personal. Make it customized. Make it meaningful.
Once achieved, offer it up to others. Not because every one will take advantage of it, but because a few will and those few will likely talk to others about it.
Repeat.
Stay Positive & A Few Is All You Need
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