If you had to tell someone just one thing about your business, what would it be?
To answer that question, you need to know why you matter and know what matters to the person you’re saying it to.
When you have those aligned, well, it’s a match made in heaven as they say.
If you don’t have those aligned, however, don’t say anything until you do. Listen and reflect instead.
The best part when you nail it: They’ll tell people like them your one thing and those people will tell others like them your one thing, and, before you know it, a tribe’s at your door.
Stay Positive & What’s Your One Thing
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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