Volkswagen is safe while BMW is fast.
Apple is creative while IBM is smart.
Amazon is convenient while Walmart is cheap.
Coca-cola is happiness while Sprite is refreshing.
Nike is performance while Converse is cool.
Your business is … while your competitors are … ?
Stay Positive & Choose One Word, Just One
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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