One of my friends who became well-known in the restaurant space started a YouTube channel for opening Pokemon cards.
One of my marketing idols posted something I’d never expect him to: Recipes.
Are they right to? Wrong to?
It breaks their consistencies. People come to expect certain things from them. Doing that level of unexpected creates distance with those who have been loyal to the original content.
And yet, it appears that those who extend themselves out of the norm continue to succeed.
They connect with new people. They create new meaning. They develop new capabilities.
All to say, it’s easy and quick to assume something outside of the norm won’t work.
When it reality, it’s because it’s outside of the norm that it works.
Stay Positive & Go Ahead And Launch It
- If You Think It’s Useful - March 12, 2025
- Leverage - March 11, 2025
- What Are You Buying? - March 10, 2025
