Our story is not what we say to others or what our “about us” description reads.
It’s not even what others say about us, either.
It’s not the store hours or the neon lights.
It’s not the reviews or what’s written in the ads we run.
Our story is all the things we do. The names we remember, the cleanliness, the events we hold, the promises we make and stand by.
It’s the way we greet someone and the way we turn others down.
It’s what we do that’s worth a review and who we make ads for.
Our story is all the things we do.
And what makes the story stronger is when we do them consistently.
No short cuts. No days skipped. No broken promises.
Stay Positive & That’s Story
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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