Outlasting

The Long Run

We’ve been tricked into believing that outperformance is immediate. Gratification is instant. Success is over night.

The digital world makes it seem like anything is possible between today and tomorrow.

The truth is real results are not instantly predictable.

Success in business is a lot less about winning today’s tactical battle; it’s about outlasting the competitors in the long haul.

While they’re sprinting before the marathon, you’re stretching. When at mile two they flop dead. You easily pass them on the race to remarkable.

Outperformance, success, differentiation…they all come down to how long you’re willing go at it.

Stay Positive & Run, Business, Run

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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.