Outliers First

That’s what everything popular or successful is; they are outliers first.

The avant-garde. Adopted by only a few.

But a few is all you need.

A few to tell a few of their friends who tell a few of their friends until your idea is no longer an outlier.

Feeling like what you’re delivering is an outlier in your category isn’t always a sign of failure; it’s proof that you’ve started something.

Then the real work of continuing it sets in.

Stay Positive & A Few Is All You Need

Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.