Oft times we think that to outperform our competitors, we have to outsmart them.
It’s a brain power thing.
Perhaps there’s a strategy or tactic they haven’t thought about yet.
Perhaps there’s some more research that could be done.
The reality might just be a heart thing; not a brain thing.
Perhaps to outperform, all we need to do is outcare them.
To give more of a damn; to show more empathy; to connect more deeply; to be more generous.
Stay Positive & Seems Logical To Me
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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