Marketing anything outside of your own experience puts you at a disadvantage.
Working with a non-profit? Go on site. Field some calls. Go to the country you’re trying to provide water for.
Working for Chobani? You better have had some, shared some with a friend, and tested all the flavors. Not having done so sets you way back in understanding the buyer persona.
Marketing is as much about experiencing new things yourself as it is getting others to.
One of the most frustrating things growing up is when I would talk about a particular movie with a friend and that friend would try to converse with me about it without ever seeing it themselves. Is that how you want to fuel your marketing?
Stay Positive & Become The Persona
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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