Outsiders

Outsiders are worth inviting in.

Not to convert them to insiders, but to pressure test the tribe you’ve built.

Consider the trucking logistics company that asks a Head of Compliance of a winery to visit their operations and provide feedback.

The differing views is what may define the company’s differentiators.

And it’s simply a good gut check on if you’re holding up to the values your company is committed to.

Of course, you don’t need to have a company to do this. You can do it for personal values, too.

Stay Positive & Engage The Outsiders

Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.