There’s no such thing as over-communication.
You can’t be proactive with your significant other, your boss or your neighbors. Where there’s a connection, there’s an expectation of care. Communication shows you care.
There is, however, a point of no return when it comes to advertising.
You can’t serve the same ad and message to people whom are not relevant for it again and again and again.
Not to say you don’t annoy either. (My wife is annoyed at how much I’ve talked to her about the motorcycle I’m getting.)
But the biggest difference is that when you over-communicate, it shows you care.
When you over-advertise, it shows the opposite.
Stay Positive & Which Are You Doing More Of Lately?
Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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