Alright, something can’t technically be over-optimized. Optimal performance is static, it’s certain and it’s un-improveable.
Optimal is also constraining. It removes humanity and story and connection in some cases.
The smart entrepreneur and marketer optimizes the work that allows them to be more human, tell a greater story and establish more connections.
Not everything needs to – or should – be optimized, though.
Stay Positive & Save Some Art
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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