Over-Optimized

Alright, something can’t technically be over-optimized. Optimal performance is static, it’s certain and it’s un-improveable.

Optimal is also constraining. It removes humanity and story and connection in some cases.

The smart entrepreneur and marketer optimizes the work that allows them to be more human, tell a greater story and establish more connections.

Not everything needs to – or should – be optimized, though.

Stay Positive & Save Some Art

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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.