Overcharging rarely has to do with the product itself.
When going out for breakfast and seeing $11 is the cost for a couple of pieces of french toast, you’re not overcharged for the french toast.
“For that much they oughta be there to wipe the syrup from my lip.”
Would you think you were overcharged for the french toast if you knew you would have your own personal waiter, only there to wait on you? Or what if the cooks made a presentable plate of french toast? Or as some restaurants do, what if they cooked it right in front of you and made it a show? Would you still feel overcharged?
We feel overcharged when a transaction lacks special delivery, when the price is high on a “you get what you see” purchase, when there’s nothing remarkable about the experience of buying the product.
Delivery matters so much. I’m not going to wait in a line to pay $11 for the same type of french toast I can get elsewhere for $3 or $4. Not when there’s no other reason for charging $11. Nope. Sorry.
Said it a million times over. How you deliver matters.
Stay Positive & No One Feels Overcharged If You Overdeliver
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