Two ways to ensure the safety of the values inside a package.
1. Package it with other values (swag, other boxed gifts, branded candy).
2. Package it with valueless items (peanuts, crinkle paper, plastic pillows).
Failure to pack a box tight is sure to result in the valuable item being broken or damaged in some way.
But what you pack the goods with also sends a signal about your brand and just how valuable the main item is.
Same goes for ideas, not just birthday presents.
Stay Positive & Package Things Right
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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