More Human, Please

Every relationship can be built a little stronger by being more human. Every business, too. Actually, every group, tribe, friendship, marriage, workplace, dentistry, brewery, service place, environment and onlineĀ  interaction can be built a little stronger by being more human. More often than not, we don’t need more wit, wisdom, facts, flash sales, features, benefits […]

Attracting More Of Who You Want

Sometimes more customers isn’t a good thing, especially if they’re not the customers you want. Zappos doesn’t send out cruddy shoes, because they’re not after customers who want to burn through and return them. They offer a loyalty program, though, because its customers care about getting the right fit. The taproom on the East side […]