GarthBox

There’s not a product or service that won’t benefit from this in the long run if they can invest in it short-term.

It’s better than a BOGO. It’s better than a freebie. It’s better than direct mail and digital advertising.

The reason it’s better?

Because there’s a single requirement to making it work (aside from the funds to offer it): you have to create a remarkable experience… as in, an experience that the user/buyer wants to make remarks about.

If that’s the case, they benefit twice when they buy from you. They get what you’re offering and they get the status bump of gifting that remarkable experience to someone else.

If the get one, give one doesn’t work, it’s because you’re coming up short on remarkability.

Stay Positive & It’s The Connection Economy, After All

A little prep on Sunday night before going into the work week goes a long way toward making Monday, well, not feel like a Monday.

A little note of appreciation to your significant other goes a long way to ensuring they feel seen, and, well, appreciated.

A little bit of money tucked away each month goes a long way to putting more down on a big project you’re bound to take on down the road.

Perhaps… just perhaps… the long way is made up entirely of a little of this and a little of that.

Stay Positive & Don’t Let The Big Stuff Distract You

We have plenty of fillers and meaningless words in our language.

“um” and “really” and “right?” are a few.

Doesn’t it make you wonder if there are meaningless actions we take, too?

Stay Positive & What’s The “So” Equivalent?

The NA industry is booming…but compared to what?

Your biz idea is like what? The Uber of therapy?

Being different will get you to stand out, but being familiar is what gets you understood.

And you need to be understood to be liked.

And you need to be liked if you’re going to succeed.

Heed the advice: know your anchor point.

It’s not there to hold you back. It’s there for the exact opposite.

Stay Positive & Be The Banksy Of Your Craft

What you’re able to squeeze in can be your differentiator.

Do you squeeze in time to see a friend or see an extra patient?

Do you squeeze in education each day – reading, learning a new language, etc.,?

Do you squeeze in a moment to tell your significant other what you appreciate them amid all the tasks and to-dos of the day?

It’s not magic to make time, but it is magic when you make time.

Stay Positive & Time To Exercise Your Time

The harder you try, the more frustrated you risk getting.

Even worse: the harder you try in front of others, the more frustrated they’ll be.

There’s no shame in asking for help or saying “you know what, let me come back to this later with a fresh attitude.”

There’s a line.

Stay Positive & Best If We Don’t Cross It

It’s a downward spiral to think “Mannn, if only I had gotten them involved sooner.”

Sooner would have brought its own problems. You’ll get questions you can’t answer. Problems will be brought up that you’re not ready to tackle. You’ll still miss having all the people involved.

Now, on the other hand, not involving them at all is a big problem.

But involving them somewhere in the middle? That’s the point. It’s supposed to produce tension that you can handle, problems that are solvable, and a vision that’s easier to communicate. (After all, it’s always easier to get people to provide feedback to an idea than it is to get them to come up with one.)

So, no. There wasn’t a way to involve them sooner. Not in a meaningful way, anyway.

Stay Positive & The Past Is Past