GarthBox

Broad options breeds paralysis. A variety gives them an out. Offering the option to respond is different than offering an option to respond to.

Feel free to book time on my calendar to chat might work… a bit.

But.

Would you invest 30 minutes next Monday at 10 a.m. works better.

Not in that it gets a better positive response than the former option, but it does get a response faster than the former option.

And speed is everything isn’t it? It’s all a numbers game.

Either you reach out to 30 people with the opportunity to connect with you and spend the next few weeks constantly following up or you reach out to 30 people with a specific request, date and time, to connect with you and rather than spending the next few weeks constantly following up, a quarter of the 30 respond saying no thanks, freeing that otherwise wasted bandwidth up on reaching out to the next group.

And just for shits and giggles, let’s assume one of those you triggered a response from shares why the answer is no.

Now on top of the time you’ve pivoted to being proactive with other targets, you also got a tidbit of actionable information to share with the team.

Niceties and passiveness is often a form of hiding. It delays getting an answer which means you’ll then have to take a new action.

If you’re following up more than 3 times, chances are either that person is dead (to date I’ve never gotten an OoO auto response stating a person must admit they have passed and they’d get back to me never) or your way of asking isn’t working.

Which is likelier?

If you clearly communicate the value of the reason for connecting, then it’s worth approaching the ask to connect with just as much confidence and specificity.

Stay Positive & You Know What Einstein Says About Insanity

“Hey, how’s it going?”

The question gets almost the same response every time.

“Good. How about you?”

It’s quite invigorating how much a relationship can develop when you stretch a prompt to more uncommon territory.

“Hey, what was your high so far today?”

The question gets a far more telling response. One that makes them more human. And heck, it gets them to ride the high once more, if only briefly, and they’ve got you by their side for it.

On the flip side, responding a way that’s outside the status quo has a similar impact.

When you’re asked “Hey, how’s it going?” perhaps a response of “Living the dream because that’s the best thing to do with it” may make the connection a bit stronger to start or unravel a far more impactful conversation than if you responded with the connection-halting phrase “Fine.”

Stay Positive & Go For The Unexpected

It’s a brilliant prompt to answer before a meeting. Brilliant prompt to answer entering a new year. Brilliant prompt to answer before asking someone out on a date.

Even more brilliant to share. To hold yourself and others accountable.

But the secret sauce of answering the question: knowing when a meeting is over or when a goal is met.

Far too much time is wasted beating around the bush, trying to figure out if a meeting is over or worse, decisions are made that lead to chasing shiny objects rather than work that meets the intended objective.

Oh, and what I hoped to get out of writing this post? A reminder to make the most of my time.

Stay Positive & How About You?

You work really really hard at working really really smart.

The smarter you work, the more time you have/save.

The more time you have/save, the more you can work hard.

Stay Positive & That’s How

It’s a hard question to ask.

But it’s really only a hard question to ask when we know the answer is no.

It’s an easy question to ask when the answer is yes.

The hard part there is calculating just how worth it it was.

Which, in itself, is still worth doing.

Stay Positive & Well… Was It?

Photo credit

If you’re going to make it personal, then make it personal.

Too often a marketer advocates for personalization and then tries to automate it.

Doing so might work, but certainly not as well as the time and energy investment of making it as personal as possible.

The funny thing about personalization is that it’s not actually what gets delivered that resonates with someone; it’s that that someone knows how much you put in to deliver on it.

That’s why personalization builds trust and loyalty.

Stay Positive & Personalize It, Completely.

Photo credit

There’s not much in the world that gets better under more stress.

Not airport security checks. Not our bodies. Now our websites.

(Maybe those cool hydraulic press videos are the exception.)

Thus the practical advice is to go left when everyone is going right. The path isn’t the one traveled, it’s the one that avoids a bottleneck. Choosing to market to a few large customers is a different strategy than marketing to millions.

Stress doesn’t equate worth.

Stay Positive & If You Notice The Stress, Now You Know Your Next Move

Photo credit