Why Try To Get Out Of Your Box, When You Can Use What's In It?
Your project, copy, invention, website – you name it – will start to work at some point, but… is it interesting?
The real artists keep pushing the envelope until it is. The brands that are worth talking about do the same.
There’s no shortage of goods and services that work, but there is a shortage of goods and services that impress, wow and impact in a way that people can’t help but tell another about.
Stay Positive & Keep Going Until You’ve Made It Interesting
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It’s not easy to tell you care by how you price something.
But it is easy to tell how you care by how you answer the phone.
It’s not easy to tell you care by where you are located.
But it is easy to tell how you care by how clean your bathrooms are.
All the fine points of running a business signal that you want to run a business, but all the other points that don’t necessarily drive revenue are what show you care.
Funny enough, people like buying from people who they know give a damn.
Is it clear you do?
Stay Positive & Imagine That
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You give a big sigh.
You grab your phone to open Facebook.
You start to feel frustrated.
You think about a task that’s easier to do and quickly.
All these are signs that are worth noticing because they’re proof that you’re doing meaningful work, vulnerable work, hard work.
You’re putting in the emotional labor and it shows by the presence of resistance; by the urge to hide; by the signs that are convincing you to do something else.
Stay Positive & Notice, Then Ignore
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Reach out.
Reach out to an expert for some advice.
Reach out to a friend to chat.
Reach out to someone outside your industry to hear what they’re stuck with.
Reach out to someone on LinkedIn whom you share a connection with.
Life is a lot like business, the more you reach out, the better it gets.
Stay Positive & They’re Waiting
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If your guests aren’t leaving five star reviews – make changes until they are.
If you’re not getting as many people signed up for your class, newsletter, workshop, conference, whatever – make changes until you do.
If you’re not happy with the answer to “what am I doing this for?” … you guessed it – make changes until you are.
Stay Positive & Dissatisfaction Is Fuel (And It’s Just A Simple Question To Find It)
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Is it important enough work that you’ll put your own wallet on the line?
Is it important enough work that it’s okay if someone else gets the credit?
Is it important enough work that you will lose sleep just thinking about it?
Important work takes a lot out of us. We put our resources, our status and our health on the line for things that matter.
If we’re not, it might not be the work we should be doing.
Stay Positive & Invest Wisely
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There’s a really simple gauge to determine whether or not you should invest your time with someone.
Are they curious?
Curious people inevitably have all the other qualities that are worth being inspired by.
Worth checking: Are you the curious one in your friend’s group? They’ll be better because of it.
Stay Positive & Curiosity Connects
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