Why Try To Get Out Of Your Box, When You Can Use What's In It?
No matter the goal you have, the career, the hustle dream – it’s going to be hard.
And the reason it’s hard is that anyone who wants what you want to give already has it.
So why bother?
Because you might (hopefully) offer it in a different way.
And different is hard to do.
Stay Positive & Different, But Meaningful
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The songs that catch on aren’t solely ones that repeat every lyric and rhythm; the ones that do have a beat of repetition.
It’s almost in the background, but in the foreground enough just to be noticed and appreciated.
It’s the familiarity and consistency that people crave while still giving them unfamiliar notes and lyrics.
It’s like letting them out in an ocean with a rope and each beat of repetition is a little tug to remind them you’ve got them.
Business works the same way.
It’s the routine people experience that gives them the confidence and reassurance to continue exploring whatever new offering your business might have on the table.
Without that beat of repetition, though, everything feels new all the time.
This is effective for the innovators and early adopters, but there needs to be a beat of repetition if you ever wish to cross the chasm to the early and late majority.
Stay Positive & It Starts With Showing Up Every Day
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To get into the nitty gritty of the work, to build momentum, to understand all the outside influences on the inside work – it’s likely going to take you hours.
Thinking it’ll take any less, be it from your ego or a helping hand or historic experience, is setting yourself up for frustration.
It’s far better to be surprised when something takes less time than you anticipate.
Just as the only guarantee about a plan is that it won’t go as planned; the only guarantee about how fast you can do something is the faster you think you can, the more likely it’ll take longer. (To do it right, anyway).
Go at it with the right mindset though, and you’ll enjoy the delight that comes with completing something sooner than you thought.
Stay Positive & Or, You Know, Toss The Clock Altogether?
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You can disregard NFTs, the mayoral vote happening in your area, the NextDoor app and the Pantone color of the year.
But doing so prevents you from another avenue to connect with your tribe. Not your entire tribe, but a few of them. The few is where you begin.
On the other hand, there’s no way that you can deeply invest yourself in every innovation, technology, political or marketing shift. Not wholeheartedly, anyway.
So the path forward – being forward – is a frustrating one because it requires you to test the waters, lean in categories you’re unfamiliar with and see what works.
You’re not dipping your toes in, but you’re not cannon balling either – you’re entering with intention.
Stay Positive & The Water Is Fine (Once You’re In)
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One of the many magical elements of marketing is that if done right, it can make something feel new again.
It’s like taking a toy from your toddler and hiding it away for a few weeks until they forget about it and then you give it back and they feel like it’s new. Double the joy and zero cost investment on your end.
Marketing done right has the same effect (and same minimal investment).
The concept sounds easy, but the practice of it is hard, which is what makes marketing valuable.
Starbucks holiday cups are the same cups, but they feel new because of the design. Seth Godin’s blog is the same blog you read yesterday, but it feels new because he shared something different since yesterday. The bagel shop stands out because they’ve rotated their cream cheese special (or with the current shortage, a cream cheese replacement) from last week.
New is about being nuanced and detailed. It’s about taking a step closer to the edge from where you were.
Leaps work, too, but not always.
Anyway, there’s a difference between making something new and making something feel like it’s new. One is an innovators responsibility, the other a marketer’s.
Stay Positive & Some Say It’s A New Way Of Marketing
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There are signs and signals all around us of when things aren’t working. Sales are down. Complaints on Google reviews. Comments on social media. The list goes on.
So often we pay all our attention to them versus focusing on the signs that show things are working (or we invest our time in band aids rather than foundational shifts).
With the holiday season, it’s worth recognizing if something was dropped off for you.
Maybe it’s a regular customer or a neighbor merchant or even a friend.
It’s a sign that you’re doing something right when people want to be generous with you.
Mainly because, it’s the result of you being generous to them.
If no one has dropped anything off, it might be worth putting your attention on becoming more generous than being frustrated with a bad sales day.
Generosity works magic with all the negativity you’re focusing on.
It often comes with a smile, too.
Stay Positive & Generosity Isn’t Just Good For The Soul, It’s Good For Business, Too
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A Mac with a little more processing, storage, screen size, etc. isn’t really new, it’s what’s naturally next.
Going on a speaking tour after writing a book isn’t new, it’s just what happens next.
Getting a brown belt is simply what happens next after you get your purple belt.
The organization that adds paternity leave – it’s not new, it’s just what’s next on your list to make yourself a place worth working at.
The brands that are oft remarked about are the ones that do new. At least, they are more highly remarked and more often remarked than those who are doing what’s next.
What’s next is still important, but not as much as new.
Stay Positive & Are You Doing What’s New Or Next Today?
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