Are You Doing What’s Next Or New?

A Mac with a little more processing, storage, screen size, etc. isn’t really new, it’s what’s naturally next.

Going on a speaking tour after writing a book isn’t new, it’s just what happens next.

Getting a brown belt is simply what happens next after you get your purple belt.

The organization that adds paternity leave – it’s not new, it’s just what’s next on your list to make yourself a place worth working at.

The brands that are oft remarked about are the ones that do new. At least, they are more highly remarked and more often remarked than those who are doing what’s next.

What’s next is still important, but not as much as new.

Stay Positive & Are You Doing What’s New Or Next Today?

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Most People

Most people want success, but when it gets rough, they throw it away.

Most people want loyalty, but give it all up when it’s hard to be there for others, too.

Most people a following, but toss it away when they get to the edge of their work.

Most people want a story worth sharing, but when the risk feels strongest, they throw it all away.

Thankfully, we’re not most people.

Stay Positive & Not Hard To See What It Takes To Be The Best People

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Should

Should really isn’t that effective of a word to use with others. Telling someone they should do something or shouldn’t removes the agency of the choice. It steals some of the passion and turns it into a task that you put on their agenda rather than an objective they put on their own.

But, and it’s a big but. Should works when it’s used on yourself.

When shit hits the fan – what should you do? When you’ve got momentum on your side – what should you do? When you’re not sure what to do next – what should you do?

“I should …” is one step closer to “I did” – and there’s magic in that leap.

Stay Positive & Make Should Yours

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Unread Or Unresponded

There’s a difference to you on whether a task or email or call is unread versus unresponded.

But to the person who sent the note, there is no difference.

Even before opening the note, empathy comes from understanding how the sender of the note sees it.

The ball is in your court. It doesn’t matter in what state or condition it is.

Stay Positive & Zero Inbox Is The Goal (Because Empathy Is)

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Winning With The Non-Commodity

The race to be the fastest or the cheapest is a race to the bottom. When you win, you lose.

But that doesn’t mean fast and cheap isn’t important.

It’s more of a value-add than it is the key differentiator.

Which means you still need the differentiator.

The non-commodity element. The piece that others aren’t willing to invest in. The care for customization, perhaps. Something.

Stay Positive & See You At The Top

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A Repetition Sweep

There are a number of things that are fun to do again and again.

And then there are a number of things that aren’t.

When was the last time you went through your onboarding process to see what you may be unknowingly asking a potential employee to fill out more than once?

When was the last time you signed up for your own newsletter, made a purchase and set out to make a second or third purchase to see what information you had to give more than once?

In real life, it feels pretty dumb to say hi to someone you already said hi to, but that’s because you know you’re doing it.

In the digital world, it’s a lot easier to say hi two, three or four times and not know you’re doing it. But you know who does? The person you’re supposed to be wooing. And to them, the repetition feels like you don’t care.

There’s no better time to sweep your systems than now. Show you care.

Stay Positive & Reduce The Repetition

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Success And Perfection

Right now, most have come to agreement that success can mean many different things to different people. It’s a generic term, specific only to the person using it.

Perfection, on the other hand, is still being treated like success was a number of years ago.

Perfection is oft thought of as polished, 100%, everything about it is right.

But that’s not the reality of the perfect world we live in.

Rather, something is perfect if that something works as intended.

A perfect message resonates, but that same message might have an odd color crop on it. It’s a blemish, but it doesn’t make the message imperfect. Why? Because the message resonates. It’s working as intended.

And how you intend for something to make an impact might be different than how someone else intends for that same thing to make an impact. Perfect, then, is a generic term, defined by the person using it.

Go ahead and be a perfectionist. We need more things that work as intended.

Stay Positive & You May Not Need As Much Polish As You Think

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