GarthBox

CMO School did not hand a magical spreadsheet that prints money. It handed you something rarer.

A way to tell the truth in public without flinching.

Marketing is not a department. It is a claim about the future. And the grownups in the room do not buy your activity. They buy your narrative of cause and effect.

You start with the first uncomfortable takeaway: budgeting is strategy wearing receipts. A budget is not a wish list. It is a set of tradeoffs you are willing to defend in daylight. If everything is important, you are not prioritizing. You are hoarding.

Then comes attribution, that beautiful liar with good hair. The course makes peace with the fact that attribution is often a confidence conversation, not a courtroom verdict. You do not “prove” marketing. You reduce uncertainty for the business. You stack signals. You name assumptions. You show how you will learn faster next month than you did last month.

And you learn to stop hiding behind marketing words that sound like scented candles. Instead, you speak in outcomes: pipeline quality, velocity, retention, expansion, payback, and the operational reality of how revenue actually moves through a system full of humans who forget to update Salesforce.

The deeper lesson is leadership. The CMO job is part conductor, part therapist, part bouncer. You align the room before you launch the work. You write the strategy down so it can be argued with. You create a few clear bets so the team can say no without guilt. You protect focus like it is a family recipe.

Also, you develop a mild allergy to vanity metrics. Views are cute. Revenue is rent.

The final takeaway is the most liberating: you are not paid to be certain. You are paid to be clear, credible, and relentlessly learning. That is how you earn trust. That is how you earn budget. That is how you earn the right to make the next bold promise about the future.

Stay Positive & Next up, RevOps School

Your life is a room full of blinking lights. Some are smoke alarms. Some are casino signs designed to keep you awake, broke, and compulsively hopeful. The trick is not finding signals. The trick is choosing which ones deserve a chair at your table.

Because signals are not facts. They are invitations.

A negative review is a signal, sure. It might even be useful. But it often arrives wearing the emotional costume of a bar fight. It spikes your pulse, shortens your patience, and turns your brain into a courtroom where you are both defendant and amateur attorney. You might learn something, but you usually pay in mood.

Total views on your latest reel is a signal too. Not a moral verdict. Not a destiny. Just a small dashboard light that says, “Hey, people are looking.” And that can be the kind of signal that puts your hand back on the doorknob of the work you have been avoiding. It nudges you forward instead of dragging you sideways.

Here’s a clean rule: pick signals that create motion, not signals that create rumination.

Motion signals make you publish, practice, ask, ship, show up, try again.

Rumination signals make you refresh, replay, revenge plan, spiral, and write imaginary speeches in the shower.

You do not need fewer signals. You need better chosen ones.

Stay Positive & Signal À La Carte

There is a specific kind of hunger that shows up right before a glow up.

It looks like nerve. It smells like ambition. It sounds like someone clearing their throat before they speak in a room where the ceiling feels a little too high.

“Act bigger than you are” is not a permission slip to lie. It is a dare to live one zip code ahead of your current address.

People don’t buy what you are. They buy what you are becoming. The future state is the real product. The shiny brochure is just the little ribbon on top of it.

That’s why acting bigger works. It is a lighthouse trick. You stand where you are, but you point your beam at where you’re going. And if you do it right, the world starts steering toward you.

If you do it wrong, you become a floating circus.

The line between aspiration and fraud is not “How bold is your claim?” It is “How attached are you to making it true?”

The safe version of acting bigger has three ingredients.

First, declare the direction, not the destination.
People can tolerate unfinished. They cannot tolerate sneaky. So say it like a grownup with a spine: Here’s where we’re headed. Here’s why it matters. Here’s what’s real today. You’re not selling a completed cathedral. You’re inviting someone to visit the construction site because the blueprint is gorgeous and the foundation is already poured.

Second, put your effort where your mouth is.
If you want to be perceived as “the best,” you do not need to pretend you already are. You need to behave like a company or a person who is obsessed with the work. Show proof of obsession. Publish what you’re learning. Share the messy middle. Ship small, real things. Let your actions be the drumline behind your words.

Third, make your promises testable.
Big talk becomes trustworthy when it can be measured. Not in a corporate KPI way, but in a human way. What will be different next month? What will exist that doesn’t exist now? What will a customer be able to do that they couldn’t do before? Future state is fine. Floating vapor is not.

Here’s a weird comfort: everyone who has ever built anything meaningful had to sell a version of themselves that was slightly ahead of their current operating system. Every “overnight success” is just a person who kept showing up while still feeling like an imposter in their own shoes.

Acting bigger is basically this: you borrow tomorrow’s confidence, then you earn it back with today’s labor.

Stay Positive & Nice Outfit

Somewhere in America, a person is standing in front of an open refrigerator like it is a confession booth.

Inside: a sad zucchini, a half used jar of mustard, and the kind of leftover container that could be anything from chili to a science fair project.

In their hand: a phone.

On their phone: a beautiful stranger with a perfect knife grip, chopping onions with the calm confidence of a monk and the shoulder definition of a Greek statue. The stranger smiles and says, “So simple,” while doing something to garlic that looks like it requires both a culinary degree and a minor in ballet.

And that is the moment we should all pause and appreciate the irony.

We live in a time when we watch more cooking than we do.

We have turned dinner into a spectator sport. We do not sauté. We subscribe.

When food became content

This is not about laziness, exactly. It is about a cultural trade.

Cooking used to be an act. Now it is an aesthetic.

Cooking used to be a question. What do we have, what can we make, who will eat it, and how do we keep everybody alive and mildly happy.

Now cooking is a vibe. A soundtrack. A camera angle. A miniature hero journey in under sixty seconds where the villain is blandness and the savior is flaky salt.

And look, I love it. I have watched people make pasta in ways that would make my ancestors rise from their graves and ask for the WiFi password. I have learned things. I have been inspired. I have been seduced by the promise that I too can become someone who keeps fresh basil on hand at all times, like a person who has their life together and also their herbs together.

But here is the cultural side effect: when a basic human skill becomes mostly something we consume, it quietly stops being something we do.

When we do not do, we lose more than dinner. We lose agency.

You can feel it in the language. “I’m not a good cook.” As if cooking is a personality trait like being funny or having great hair. As if heat and salt and time are reserved for the chosen.

Cooking is not a talent. It is a practice. It is mostly showing up and making small decisions while things sizzle.

Which is also, by the way, how culture is made.

The performance trap

We are not just watching people cook. We are watching people perform competence.

That is the hidden product being sold, and it is not rosemary.

We are consuming a steady stream of proof that someone out there is doing life correctly. Their cutting board is clean. Their spices are alphabetized. Their kitchen has natural light that suggests they have never cried into a sink full of dishes.

This matters because it nudges our culture toward an exhausting standard: if it is not polished, it is not worth doing.

That is how hobbies die. That is how art gets replaced by scrolling. That is how a generation ends up with thirty saved recipes and one default DoorDash order.

And the weird part is we do this to ourselves while pretending it is relaxation.

It is like going to the gym to watch someone else lift weights, then going home sore from sitting.

What it does to work

Now take that same pattern and drag it into the office like a muddy dog.

We watch productivity more than we practice it.

We binge videos about morning routines, notebook systems, and the mythical zero inbox lifestyle. We consume “how to focus” content while our actual focus sits in the corner, hungry and neglected, like a plant we keep forgetting to water.

Work becomes aspirational content too. We do not ship. We research how other people ship.

We do not lead meetings. We watch clips about leading meetings.

We do not build the thing. We watch someone build the thing in a time lapse set to music that makes it look like the universe approves.

And then we wonder why we feel behind.

Because when you replace doing with watching, you get the illusion of progress without the nourishment of progress.

You get entertained competence instead of earned confidence.

What it does to the personal

Cooking is one of the most intimate forms of care that does not require a therapist or a group text.

When you cook, you touch time. You turn raw into ready. You take the chaos of ingredients and give them a plan.

You also put your body back into the story. Smell, taste, heat, texture, patience. Cooking is a full sensory reminder that you are not a brain in a jar. You are an animal that needs fuel and ritual and maybe a little butter.

When we outsource that too often, something subtle happens. We start treating our own lives like something that should arrive finished.

Like we are waiting for a delivery of meaning.

I give this era a mixed rating, in the spirit of those anthropocene product reviews. Five stars for access. Five stars for creativity. Two stars for what it does to our sense of capability when we confuse admiration with participation.

Stay Positive & Let’s Sizzle Something Up Today

This is the next entry in Unlocking Potential, where I ask a few questions that are less “interview” and more “permission slip.” Janet Stutz has spent years in education and leadership, and her poetry carries the kind of calm clarity that makes you want to try again…smarter this time.

Q: After a career in education leadership, what did poetry teach you that leadership didn’t—and what did leadership teach you that poetry didn’t?

Poetry taught me how to retreat and take a breath from the long days and pressure of politics in my position.  Even now retired, I can create and feel refreshed after busy days by finding beauty in poetic words.    Leadership taught me how to serve wholeheartedly, how to listen to others, how to bring forth a vision that was in the best interest of children even when it may not have been the popular warm fuzzy message.  

Q: What’s one small practice that helped you keep going through hard seasons that a reader could borrow tomorrow?

Reflect upon your day and keep a journal or notes that will assist you later to write.  I also found inspiration by reflecting near a lake, ocean, or someplace peaceful.  I listen to calming music when I write.  

Q: What “permission slip” would you hand to someone who thinks they’re too late to write (or to start over)?

Each day there is the opportunity to try something new, reword, rewrite, edit, or begin.  I started writing poetry when I was 16.  I learned to play guitar when I was 35.  I learned how to write an ekphrastic poem when I was 61.  Just begin. 

Q: Beverage check (personal curiosity: I own Garth’s Brew Bar on Monroe Street): what’s your go-to drink when you’re celebrating a good day—or surviving a weird one?

A glass of Cabernet 

Q: How can people find you?

StutzPoeticVisions.com

Stay Positive & Wholeheartedly Serve

A field guide for not wasting the only non renewable resource that matters: attention.

A meeting is just a room where time goes to decide whether it wants to be a hero or a hostage.

You have been in both kinds. The heroic meeting has that electric “we are cooking” feeling. The hostage meeting has the vibe of a microwave dinner served on fine china. Same container, wildly different outcome.

Here is the difference, in basics.

First, if you’re in the meeting, speak up. Not because you need to perform, but because silence is a vote too, and it often votes for confusion. If all you’ve got is a question, ask it. Questions are crowbars. They pry open the stuck parts.

Second, put an agenda in the invite. Not a novel. A spine. A simple list that tells everyone: this thing has a shape. If you do nothing else, do that. An agenda is a promise that the meeting is not going to wander into the woods and start a new religion.

Third, start with a human story. Thirty seconds. Something real. The tiny win from yesterday. The customer moment. The weird thing you noticed. People are not brains on sticks. They arrive from traffic, toddlers, inboxes, and existential dread. A story is how you get everyone into the same weather.

Then, recap the agenda out loud and ask if everyone’s aligned. Not as a formality. As a guardrail. Get the buy in or amend it now, while the clay is still wet. Otherwise you’ll spend forty minutes building a canoe and discover someone thought you were making pancakes.

Now say the magic sentence most adults are terrified to say because it sounds too direct:
“So, success of this meeting looks like X.”

Say it anyway. Say it like you mean it. Success is not a mood. It’s a destination. If you don’t name it, you’re just carpooling in circles.

During the meeting, call on the quietest person. Not to ambush them. To invite them. The quietest person is often doing the most processing, and sometimes they’re holding the one sentence that saves everyone two weeks of rework. Try: “What’s your thinking right now?” The phrase “right now” matters. It takes the pressure off perfection and gives them permission to be mid thought.

As people talk, recap what you heard out loud. Not like a parrot, like a translator. “What I’m hearing is…” turns a pile of opinions into a shared understanding. It also exposes the moment where everyone realizes they were agreeing to different things using the same words. That is the sneakiest meeting monster.

When it ends, don’t just vanish like a magician in a smoke bomb. Thank people for their energy. Not the fake corporate kind. The real kind. “Appreciate you showing up for this” goes a long way in a world where everyone is overbooked and underfed.

Then send the recap fast. Like, while the meeting is still warm. Include what you agreed on and the next steps with names attached. People love AI. People also love pretending AI will do it later. Meanwhile, commitments evaporate, ownership gets fuzzy, and the group chat becomes a haunted house of “just circling back.”

And if you want to go the extra mile, message someone right after and ask for feedback on how you led it or what you could have done better. Not your best friend. Not your biggest fan. Someone honest. That one move quietly upgrades you from “meeting host” to “leader who learns.” It also makes the next meeting better, which is the whole point, unless your real hobby is scheduling.

Stay Positive & Stay Positive & Make The Tiny Life Move The Bigger One Forward

I once watched a guy try to make coffee like he was defusing a bomb. He stared at the machine, pressed three buttons, sighed like a philosopher who just discovered socks, then asked everyone in the room what they thought the coffee wanted to be when it grew up. (Okay, that was actually me.)

It was a perfect corporate ritual: maximal talking, minimal doing, and listening that was mostly just waiting for his turn to speak again.

The truth is, most of us are amateur alchemists. We keep tossing ingredients into the bubbling cauldron of work and relationships, hoping the mixture turns into trust, progress, and maybe a little magic. But the potion only works when you nail the ratio.

Listening is your mercury. It slips into the cracks. It reveals the real problem hiding under the polite problem. Talking is your sulfur. It ignites. It names the thing. It makes the room move. Doing is your salt. It grounds. It proves you meant what you said. Without it, every conversation is just a scented candle in a hurricane.

So how do you become an expert at the mix?

Start by treating every interaction like a recipe, not a vibe. If results are slow, you probably need more doing. If people are confused, you need cleaner talking. If you keep solving the wrong problem with impressive confidence, you need more listening.

Then master the three micro moves:

Listen one question deeper than feels necessary. Most people stop at the first answer because their ego is hungry. Starve it a little.

Talk in small, sturdy sentences. Say what you think is happening, what you need, and what you are proposing. No fog machines. Clarity is charisma.

Do something while the moment is still warm. A recap, a calendar invite, a prototype, a decision, a next step with an owner. Action is how you turn sincerity into reality.

If you want a simple scoreboard, here it is: listening earns the right, talking makes the promise, doing pays the tab.

Stay Positive & The Pros Are The Ones Who Tip Well