GarthBox

Frequent pivots isn’t a sign of half-haphzard decision making or worse, indecisiveness; it’s often the sign of a master with foundational knowledge about the task or project.

Why?

Because one thing is true. What’s working smoothly today won’t be the same tomorrow.

Different influences, variables, stakeholders, requests. The list goes on on how tomorrow will be different.

(Heck, even later today might be a different situation entirely.)

Note: It’s not the goals that change, but the course on which one is on to achieve them often can.

Stay Positive & Pivot And Proceed

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Commodity goods will hang in for awhile, but they won’t thrive.

Not as much as the brands that find a network to tap into (or build) around the commodity, which, by extension, no longer makes it a commodity.

It’s only a matter of time before a competitor finds a way to connect their consumers to each other in a meaningful way.

Stay Positive & You Can Only Be In The Lead For So Long Sans Network

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One mindset to have that best builds momentum with a project is to imagine that you’re one domino away from starting the unstoppable chain of falling dominoes.

You might be one newsletter away from it really taking off.

You might be one pitch away from getting VC buy-in.

You might be one campaign away from catching consumer loyalty.

Certainly you can push through for one more, right?

The truth is, at some point in time, you really will be just one away.

Stay Positive & Keep Doing What’s Working

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Tighter copy packs more of a punch than lengthy copy. It appeals to the short attention span of a reader or browser. It’s good practice.

On the other hand, lengthier copy sends a signal. It’s perceived as you being invested in telling a story. Lengthier copy is more convincing at face value –that is, even without reading it.

If you’re unsure which length makes your audience more responsive, don’t go with your gut. Test it.

Then you don’t have to argue about cutting copy or adding more story; the data will direct you.

Stay Positive & Last Thing You Want To Do Is Assume

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Rejection doesn’t tap you on your shoulder nicely.

It doesn’t send you a notice that you’re overdue.

Our brains aren’t wired to immediately accept or embrace rejection like it were an important friend we haven’t seen in awhile.

Rejection smacks. It wacks. It throws us off balance.

But there’s on advantage we have over it: we know it’s a sign that we leaped, we stretched, we tried something.

When we focus on that knowledge, we can find inspiration and energy to pivot again, to leap again, to dance with the rejection and find our footing again.

Stay Positive & It’s Not About Hard You Can Hit…

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30 minutes can be magical. 30 uninterrupted, focused minutes on something, anything.

It’s enough time for you to struggle enough or work enough for flow to show up.

It’s enough to get a feel if you’re going in the right or wrong direction.

It’s enough to add a little polish to the work before you present it.

It’s enough to feel, at the end of the day, fulfilled–like you actually made progress.

You’ve got roughly 22 of these to work with throughout the day. 22 30 minute opportunities.

Will you use a few for the work that matters? The work that’s been calling your name but you’ve put off because you’re too busy?

Stay Positive & Clock Is Ticking

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Your content consumption formulas and benchmarks are likely outdated.

Every day people are getting smarter.

Yes, broadly smarter, across a lot of different topics, but also deeply smarter around the ones they care most about (and, being blunt, even about some ones they don’t…).

Which means that an assumption can be made that people spend more time on pages, reading and connecting than five years ago, five months ago and five days ago.

If the average time spent on your blog page is 5 minutes (which is good), but it was also 5 minutes a year ago (which was good), that says something different about your content than you might otherwise be quick to conclude.

There’s a reason they call it a browser and that’s how they found you.

It does well to realize they’re primarily in the in the browsing mode, the consuming mode – and they want (no, they need) more than they did before.

Now is not the time to reduce your content plans (quantity or duration) – quite the opposite.

Stay Positive & They Also Call Them Consumers For A Reason

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