Why Try To Get Out Of Your Box, When You Can Use What's In It?
A brand is what you do and the impact you make.
The sign outside isn’t your brand – it’s a reminder of your brand and the impact you’re making.
So are the staff shirts that are worn.
So is the logo on your receipt.
Signs are needed.
Without them, how will people be reminded of your brand?
Stay Positive & Signs Are Marketing, BTW
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Would they miss it if it were gone?
If they would, do it.
If they wouldn’t, consider what needs to change for them to miss it if it were gone.
This applies to anything that already exists and you’re putting energy to continuing. It also applies to anything new that’s not yet out in the world.
Stay Positive & Value Check Everything
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One business model is devised around the goal of delivering and being done; to serve and be onto the next, to mitigate the time and cost to deliver so one can keep checking more boxes.
Another business model is devised around the goal of customer loyalty; to engage with and continue the conversation with the customer, to listen and add unique value to the transaction so they come back again – and maybe, maybe, bring a few friends.
Both models can work, but it’s one or the other. Businesses break when they try to blend them.
Stay Positive & Consistent
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You can connect people to build a community. You can establish a network, too. Maybe even a unique communication tool for the group.
But nothing builds community like making contributions.
Nothing brings people together (and closer together) than generosity.
If you’re working to build a community, it’s worth asking yourself: What have you contributed today?
Stay Positive & Connections Come From Value-Adds
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Perfectionists hate the concept of simply getting someone something to respond to.
But the concept works to move things forward. It works to get information that you otherwise 1. wouldn’t 2. would spend more time trying to find or 3. would be wrong to assume.
By all means, do some work and share it with your client so they have something to respond to.
By all means, contribute a half-baked idea to your community so they have something to respond to.
By all means, share your thoughts with your boss so they have something to respond to.
Written differently: shipping your work leads to the ability to ship more and better.
Stay Positive & It’s Less Of A Risk Than It Feels
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Work is work when the curtains are closed.
Life is bland.
Connections are few and far between.
But when you remove the curtains… When you let people in on the little things that make you you, the world gets smaller, you feel seen and related to, and work and life simply becomes enjoyable.
Let people see your scuffed up shoes. Let them hear what music you listen to. Let them see what you did over the weekend.
And here’s the thing so many forget: the people who don’t care and won’t connect with you will treat anything you share or show like an irrelevant ad – they’ll scan right by it or forget it seconds after seeing.
One more reminder: You’re not the only one that longs for connection and feeling seen. It’s worth recognizing and appreciating others who have removed their curtains, too.
Stay Positive & Open The Window For Some Fresh Air, Too, While You’re At It
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What a difference helping after a sale can make.
You can sell hot sauce, but including helpful advice on the best foods to use the hot sauce with can be the difference between a hot sauce purchase and a hot sauce purchase that someone tells others about.
Selling homebrew equipment, but sharing the tips and tricks you learned from using that exact equipment can be the difference between someone just rolling away and someone telling your boss about their experience with you.
You’re much more likely to get a nice tip for selling that biking equipment if you help the consumer with some ideas of incredible locations nearby to bike.
By all means, sell all you can or need to, but set yourself apart by helping after.
Not because you have to (because you don’t), but because you care enough to.
Stay Positive & Please Care Enough To
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