Why Try To Get Out Of Your Box, When You Can Use What's In It?
If you treat a job like a job; it’s going to feel like a job for most.
If you treat an employee like they’re valued; most are going to go the extra mile for you.
If you treat your product with care; most consumers are going to care for it, too.
Not everyone and not always.
But when you treat things the right away, others tend to respond accordingly.
Stay Positive & How Are You Treating Your Day?
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There’s the kind of person that’s looking and might find you.
Especially if you play strong with SEO. Especially if you have good media relations support. Especially if you advertise in the right places.
People might gather that you exist and they should check you out/purchase/sign up/etc.
Then there’s the kind of person that’s hunting for you specifically.
Especially if you are remarkable enough and someone they trust mentioned they should check you out. Especially if you provide more value than the perceived cost. Especially if the media can’t help but cover what you’re doing.
There’s a difference between being desired and being stumbled upon.
One type of person is nice to have. The other is essential.
Stay Positive & Be What They Seek Out
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The path is less of a path. It’s more of an edge.
And you don’t walk there. You leap.
Remarkability comes from peripheral vision.
It comes from appealing to those at the corner of wanting what you offer.
They might call on you for something special or made specifically for them – personalization is key.
Remarkability doesn’t come en masse.
It comes from uniquely making someone days, every day.
And it stars with caring enough to seek the edge.
Stay Positive & Look Around And Leap
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The widget, extra or add-on doesn’t need to be applied to everyone after a suggestion comes in.
You can make it for the one who requested. And perhaps, from there more will request.
Improvements and tweaks don’t need to be applied to the masses.
Often times, they work better because they don’t.
Have the developer work on the request of one client and make their day – there’s no need to get the whole team involved on how to roll it out to everyone.
Same goes for any idea, request and suggestion.
Stay Positive & Start With One
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When everything has to be perfect, it will feel like nothing ever is.
When everything is a fire drill, people will burn out.
When everything is on one person’s shoulders, the weight will crush them.
Far better to sort out what has to be perfect and what is good enough (as in, it’s good, now enough – ship it and move onto the next).
Far better to only call something a fire drill when it truly is. (Does that email really need to be marked high importance?)
Far better to ask for help, rally your tribe of supporters to assist or speak up about your bandwidth to better prioritize where you put your time and what you’re responsible for.
The world doesn’t need more firefighters; it needs more people to think smartly about the systems that are in place and speak up when they’re broken.
Stay Positive & “Everything” Is Too Much
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As it is with everything in life, too much of a good thing becomes a bad thing.
So it goes with editing and the polishing and the proofing of your work.
At some point, all that polish begins to dilute the magic you had in there.
Having a smear of vulnerability throughout is what makes it relatable.
Worth checking: Are you polishing or diluting?
Stay Positive & Humanize The Work
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Seeking out something new and shiny can be expensive.
A far more productive (and cost-efficient) action is to mash what we already have.
A writer mashes different letters and words to craft a new story.
A baker mashes different yeasts and ingredients to bake a new pastry.
A marketer mashes different ideas to craft a new strategy.
You have more to work with at your disposal than you might think.
It just takes guts to lean in, dissect, break and mash up something new.
Stay Positive & Guts Worth Leaning Into
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