Why Try To Get Out Of Your Box, When You Can Use What's In It?
Having recently gone through rounds of interviews at a few different companies, it became insanely clear who was bringing the energy to the table and who was hoping they’d find it there. (I joined the one who had the energy, of course.) Having recently visited a handful of small retailers and food & bev providers […]
It’s quite rare that we get a true “more is merrier” situation. Normally you read about “better” being better and “more” having a point that there’s a diminishing return. Alas, the sneaky strategy here is that more better is what makes a brand win. Here’s a quick example: You can use communicative tactics to impress […]
Giving the time to listen to the full story. Sharing your appreciation with the group. Pouring your heart into the work. Growing your curiosity. Giving cupcakes to more people. Stay Positive & Focused Is Better Photo credit
Having a ton of items on your to-do list. Having hundreds of emails to open. Having a few dozen decisions to make. Having all the information from a single source. Eating the whole box of cupcakes. Stay Positive & Focused Is Better Photo credit
Saying a mantra to yourself in the morning once a week, might help you stay in the right mindset, but not as much as saying it daily. Sharing your message with your audience might mean it stands out to the few who are afraid they’ll miss something from you, but it’s worth sharing it a […]
There are certainly some commodities we don’t want to mix and match. Toilet paper for example. No one wants 24 rolls of all different brands, ply and designs. Bulk commodities like that aside, there’s something special about mix and match offerings. The special thing is a feeling; one of adventure, one of getting more value […]
Your content consumption formulas and benchmarks are likely outdated. Every day people are getting smarter. Yes, broadly smarter, across a lot of different topics, but also deeply smarter around the ones they care most about (and, being blunt, even about some ones they don’t…). Which means that an assumption can be made that people spend […]
