And the best part is that we often have company everywhere we look, of course, when we choose to look around.
Those all around us are struggling on their own journey, celebrating on their own journey, losing and winning and on their own journey. Same as you or me.
Recognizing it may not make the work we’re doing easier; but it does offer a little bit of respite, doesn’t it?
A great question to ask when considering a new touch point in your marketing plan.
And not just generally speaking, but specifically.
Will the person seeing/hearing/experiencing the ad care?
Of course, it’s not that simple.
If you consider that fact you have to decide to serve an ad to 100 people that care and 20 people that don’t. If it’s only about people who care, then that ad is a terrible decision. Or is it?
That’s the headache every marketer has to face. The sooner we figure out what rate we will run with in regard to if they will care about we have to say, the better.
There’s no magic number. That is; not to the customer.
But there is a magic number for you; and it’s whatever number you choose and stick with.
Because the thing that hurts a brand the most is when the marketer can’t answer the question and stick with it. For every brand, that numbers might be different.
It’s about caring enough to decide on a number and caring enough to stick to it.
Experiencing failure in advance is a waste of time.
Celebrating too early often bites us in the behind.
Worrying and having expectations makes for more harm than help.
However, planning in advance for another; thinking about what the target may want and feel; being grateful for another’s impending success; covering the tab with hopes they’ll get you back later – these are all worth doing in advance.
While selfish advances don’t tend to fair us well, selfless advances sure do.
You here about a change in the work place and your reaction is to be pissed off. No doubt, negative reactions don’t get us far.
But what about positive ones?
If a colleague shares a problem of theirs with you, your reaction is likely to figure out a way to solve it for them. You want to help and you want to help right away. That’s a positive reaction.
But it can still generate a negative result. The problem they shared might not be the real problem they are facing. The problem they shared might be them thinking out loud on their own path of solving it. They may have shared the problem so that another person they trust will encourage them to solve it–not solve it for them.
In all situations, a quick reaction to help isn’t actually helping.
It’s far better to respond than to react.
The space between reacting and responding is the space of listening.
The more you listen the better you can respond.
The better you respond, the more positive impact you can make.
Stay Positive & Reactions, Even Ones With Positive Intentions, Can Be More Harmful Than Helpful