GarthBox

The best marketers make it so that an experience never entertains this question.

Are you supposed to take a photo of the sundae?

Are you supposed to order the chicken al fredo?

Are you supposed to speak up if something isn’t right?

They have a hashtag right next to a photo of the sundae.

It’s in red font instead of black, after all.

There’s no door on the boss’s office for a reason.

Great marketers are great at sending signals. They don’t wait for a guest, client or customer to answer the question for themselves.

Marketers do it… because they’re supposed to.

Stay Positive & Go Ahead And Share The Post (those share buttons below are there for a reason)

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Whatever industry you’re in could be going through a revolution. Culture could be shifting. Change could be happening.

But it won’t. Not without you, anyway.

It’s not a revolution unless you’re involved in it.

Things may move, no doubt.

But that revolution; that time period that the most number of artists show up, that make history books, that not only change the world we live in, but change it permanently – it requires you to show up with your art and your best self.

Stay Positive & Up For A Revolution?

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If you’re marketing for a local business, it’s worth making two lists.

The first list is all that you’re doing that ties to the web, that ties to scale, that ties to growth and reach well beyond your block.

The second list is all that you’re doing that adds value to your locality – the things you can’t duplicate via the web.

That second list is really tough to write out because again and again, it’s easy to convert the things you would have otherwise put on the second list, into the first.

But if you want local flair, you need to.

The more you have on the second list, the more you’ll win the local game.

Stay Positive & Keep Adding

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Giving your tribe something to look forward to doesn’t just keep the energy high, excitement up, and positivity streaming.

It also makes the inevitable challenges feel smaller. It gives them the attitude to tackle the small annoyances they will – also inevitably – have to deal with.

Ensuring they have something to look forward to puts them on the hook – and you, to keep showing up, keep surprising and delighting, keep innovating, keep moving forward.

And forward is good.

Stay Positive & It’s Another One Of Those Win-Wins

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If you’re spending, you might get something, but likely not a large enough return on what you spent. It likely exhausted you. It was work. You spent your money, time and energy. It’s gone now and you’re left with less.

If you’re investing, you’re getting more back than you put in. It likely inspired you because investing is meaningful, culture-changing work. It’s still work, no doubt, but a different kind.

Of course, the same task or project can either be something you spend on or invest in.

It’s really just the mindset you go in with.

Stay Positive & Which Will You Choose?

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The way I see it, there are three options when you’re facing something you don’t want to do.

The first is to not do it. Of course, there are consequences, memories and experience lost by not. Maybe you’ll disappoint someone or yourself for not doing the thing. But life will go on. There will certainly be more things you don’t want to do down the road that you’ll face, too.

The second is to find all the reasons to appreciate, like or be interested in dong the thing you don’t want to do. This usually fuels the tank enough to get done what you need to get done. Curiosity is magic to your willpower.

The third is to make the task interesting or worthy. Who says the thing you don’t want to do has to be done that specific way? Why not infuse some treats throughout the task or ask a friend to help you (misery loves company!)? You have the power to think outside the box to make the thing you don’t want to do something you do want to do.

In the end, the worst thing you can do is not decide which path to take. The worst thing you can do is suffer in the time between learning there’s something that needs to be done that you don’t want to do and the decision to do it or not.

Stay Positive & Time Is Precious

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There’s nothing quite like surrounding yourself with good, positive, gung-ho energy.

It’s contagious, no doubt.

Of course, if there’s none around you, it’s likely that others are searching for it, too.

Fortunately, it turns out that the best way to find the excitement around you is to bring it.

Stay Positive & Ready for The Day?

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