Doing things for the money leads to a lack of authenticity and connection.
There are risks at large that may not exist if you were to do it for something else; say a guest experience or because what you’re doing helps change the culture.
Money isn’t a fair rationale if your goal is to make an impact on the world.
Certainly it’s a byproduct, but not one to base customer interaction decisions on, cut corners on or use as an excuse when the consequences of doing things for the money becomes real.
Leaping is more of a solo act. It’s about vulnerability and personal goals. Taking a leap gets us from where we are to where we want to be while being in terms with the risk of not making it. It’s close to our hearts and often (rightfully) self gratifying.
We need people to leap. It redefines worldviews and, quite frankly, what makes life worth living.
Launching is important, too, but it’s more of a collaborate effort. It requires tension and an audience. Launching an idea changes the world around us; how people interact, the culture, and inspires others to launch, too.
We need people to launch. It raises the bar for average and, quite frankly, what makes life worth living.