GarthBox

A lot of the questions being asked are around delivery, connecting digitally and keeping safe in this new environment.

All the tactical and sometimes strategic questions we’re asking about our brands and businesses are helping us come out stronger on the other side of the pandemic.

Alas, the questions don’t need to stop then and they don’t need to stop now (especially if you’ve figured out how to pivot during this time).

We always need to be asking (and answering) questions about doing things differently, learning what people really want, and what more we can do that still aligns with our values.

For some of the brightest brands, the situation we’re in isn’t a forced shake because they’ve they’ve been dancing on the edges of their business since the git-go.

Stay Positive & This Can Be Your New Git-Go

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In times of frustration and tension, people want hope.

Not hope on its own. Not false hope. Not a running faucet of hope.

But a side of hope.

A sign that you’re going to make it through; a bit of optimism; a sight into the other side of things.

Whatever you sell or gift, now is the time to add a side of hope to it.

Stay Positive & Order Up

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Leaping is easier when there’s a hand on the other side you can grab.

Badass part? You typically only need to ask someone to extend their hand.

That’s it. Just ask.

Go ahead and reach out to a few people. It’ll change everything.

Stay Positive & Even Me

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A dozen years from now someone will mention the COVID-19 pandemic and we’ll have memories of it surface.

The beauty of that is that we get to decide what sort of memories we will have made.

Are they ones of supporting area businesses and our friends?

Are they ones of connecting with those closest to us via live stream, letters and JackBox games?

We could think back to it being the time we wrote the book we wanted or table we crafted that still stands in the middle of the living room.

Maybe it’s a memory of cleaning out the basement only to find an old gameboy advance and showing our kid it; ultimately making their entire day.

We may not actively look back at this hell of a time, but there’s no doubt there will be triggers in the future that will bring back feelings and memories of this time.

Stay Positive & What Will Yours Be?

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It’s kind of crazy how fewer conversations are about the weather now.

They’re about work and children and struggles and successes. They’re more real and human and relevant.

Here’s to hoping we care as little about the forecast (and talking to others about it) after COVID-19 as we do now.

Because this other stuff feels better, doesn’t it.

Stay Positive & How’s Your Day Going?

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Close your eyes and listen to what’s happening around you – really listen to all the sounds.

How does it make you feel?

There are a lot of ques in our lives that influence how we feel. More often than not, they’re subconscious ones; ones we rarely notice unless we seek them out.

The ding and the pop up from email might not actually make you feel good.

The water drip drip dripping from the faucet might not either.

The squeal of the door hinge, how someone talks to you, the sound of a third can of soda opening…

The beautiful thing is that you’ve got the ability to change the things that are not making you feel good.

And, if it’s truly something you can’t change then perhaps we shift to changing how we feel about them.

The power is yours.

Stay Positive & Always Has Been

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The thing about a better deal is that you’ll always be able to find it.

There has always been a race to the bottom and always will be, so saving dollars here and there is always possible if you search hard and long enough.

But the time you spend looking for a better deal is an expense that’s often-overlooked.

Similarly, the time you could have spent happy with what you wanted by having it sooner (even if it’s a little worse of a deal) is something you sacrifice by shopping for that better deal, too.

Sure, vetting 30 vendors might lead you to a better deal if you’re comparing apples to apples. But the reality is everything’s a fruit basket.

Stay Positive & A Better Deal Isn’t Always The Efficient One

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