Why Try To Get Out Of Your Box, When You Can Use What's In It?
A little writing each day will lead to a novel or simply a clear mind.
A little workout can lead to being down a belt loop or simply more energy.
A little conversation with a close friend may lead to more feelings fulfillment.
A little gift to the world every day can go a long way to changing our culture.
Stay Positive & Huge Is Overrated
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The saying goes that you can never be too prepared. It actually has less to do with more and more to do with less.
As in, it’s far easier to let something go, cut something out, leave something behind than it is to get it when you need it most.
Stay Positive & Go Ahead, “Over-prepare”
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Calling the stuff in our head a narrative isn’t quite accurate; it’s not a singular story line.
There are two stories going on at any given time.
There’s the story we tell ourselves. It’s how we feel about wearing face masks, jogging long distance or drinking craft beer. It’s personal, internal and sometimes subconscious.
Then there’s the story that it tells others. It’s how we hope to be perceived and treated and maybe even the influence we might have on others. It’s outward and intentional.
The trouble, of course, is that the stories don’t always align, but that shouldn’t stop us from continuing to tell them.
Stay Positive & Keep Story Time Going
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The old waterbed ad copy reads: “Two things are better on a waterbed. One of them is sleep.”
It’s humorous copy, but what makes it work is that it gets to the truth.
A slow close-toilet seat ad is better off pointing out how it prevents terror-filled screams from children because there’s no way their fingers will get slammed in the seat when their playing without adult supervision. (Surely there’s a shorter way to say that in an ad, but you get the point.)
As marketers, it’s our true responsibility to find the truth in the products or services we’re attempting to share.
Fortunately, getting to the truth is easy: ask and listen and watch.
After you ask, listen and watch enough, you’ll find a Truth Trend and that becomes your hook, main point and converter.
There’s only one thing better than being advertised to. It’s being understood.
Stay Positive & Find The Truth
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An older lady was in line at the grocery store and purchased more than she could carry.
“Can I help bring this to your car?” the clerk asked.
“No, I think I’ll be okay. I live right up the street.”
“Well, let me bring it to your door for you. Really, it would be my pleasure.”
That’s service that’s not mandated. It’s not written down anywhere. It’s not paid extra for. The boss doesn’t know the clerk went out of her way for the lady. It’s simply the service of someone who cares.
What’s your version of carrying groceries to someone’s door?
Stay Positive & If You See An Extra Mile, Go For It
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I love April fools’ day for a lot of reasons, but none more than the fact it gets more people thinking with the “what if” mindset.
What if the unexpected happened?
What if what we dreamed of happened?
What if the thing people joke about were to come true? And what if it never does?
Jokes are great because they force our brains to make new connections; and with every new connection and “what if” consideration, we have the opportunity to be inspired, to encourage the joke to become a reality (or not!), to take action.
The real fools are the ones who don’t dream or play. They can’t stand today.
Stay Positive & That’s Not Going To Stop Us, Is It?
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As in learning together.
Talking together.
Creating together.
Dreaming together.
Searching together.
Challenging together.
All the things we know and love to do together; we don’t need to wait until we can be less than six feet apart to do.
Stay Positive & Who You Gonna Call?
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