Why Try To Get Out Of Your Box, When You Can Use What's In It?
Swerving is an effective tactic to avoid an obstruction.
Note: It’s a tactic, not a strategy. It helps us in a moment, but not the long run. And a tactic is only effective as the intentionality behind it.
Swerving away from your brand purpose or swerving in another’s lane is dangerous on the road and in marketing.
Stay Positive & Stay True
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They’re really one in the same: your heart and your art.
And one thing is certain about both: You won’t be able to make the change you seek to make my holding onto it.
You’ll be amazed at the responses you get when you finally put it out there.
Stay Positive & Give Yourself Permission
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You’re going to collaborate with A LOT of people.
Some will piss you off.
Some will energize you.
Some will challenge you.
Some will love you.
Some will try to break you.
Some will see and help your purpose.
Some will hope you see and help theirs.
But there’s a lot of people.
If you’re not surrounded by plenty and in a variety of scenarios, then you may want to gut-check the path you’re actually on.
Stay Positive & Ready To Be A People-Person (We Need You To Be)
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If you’re going to make the impact you hope to, you’ll need to get good at blending.
Work time & family time
Cutting costs & adding value
Organizing & doing the hard work
Celebrating & planning
Stay Positive & Blend Away
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There’s not a method of upselling that I’ve used, taught or had used on me that has worked for every person.
In my opinion, the extra $ of any persistent upsell doesn’t outpace the decreased trust from those we upsell to.
That means the best upselling habit one can truly have is crafting a habit of empathy.
To listen and learn about someone and how you can add value or story to their narrative.
It’s using a different line for different people.
And it usually starts with listening, not talking.
Stay Positive & Upsell With Good Intention
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The work can get better when we better ourselves.
It can also get better when we elevate the experience for the consumer.
Then there’s the fact of it getting better when we add value to the team experience.
Then there’s the design, the packaging, the hours, the price, the rituals, the website, the expertise, the resources, the third party suppliers.
Plenty of angles to elevate to make the work better.
Stay Positive & Work Them For The Wow Factor
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A new year, new sets of goals, new commitments to ourselves, new dreams.
We enter a new year with our hopes up high.
Let us remember to keep our head down low, though.
It doesn’t get easier, but it does get more worth it.
Let’s not let high expectations (rather than hopes) ruin what can be a magical start to a new year.
Stay Positive & Are You Ready?
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