Two very clear options are available when something goes wrong.
You can be pissed, frustrated, sad and blame someone for it.
Or you can think through how to prevent it from going wrong like that again in the future. (And perhaps help others prevent it from going wrong in their future, too.)
The options are clear.
Stay Positive & The One To Choose Is Clear, Too, Right?
Often advertising is about bringing one in or getting in front of many so that one-by-one purchases are made. It’s an email to a large group, but only received by one at a time. It’s all 1-1 marketing.
Consider a better form of marketing. The 1-n marketing. The marketing that brings people together.
Invite the board game group in to play together. Start a BIF contest where the winner of a quiz receives a gift and then needs to start a new contest with another gift for all to participate in.
Consider hosting a book club or renting a space to bring passionate social media users together to learn from one another.
What does it look like to go on tour for your profession?
1-1 communications certainly has its place, but if you’re longing for impact and fulfillment, you will have to find ways to bring people together.
Stay Positive & It’s The Connection Economy, After All
You know when you ask someone a question and they run with it?
That’s most people, actually. Especially if you ask the right question.
And while you may feel like they are rambling; they feel like they’re connecting, like you’re empathizing, like they finally have someone to talk to who wants to listen.
It’s a gift of feeling good that we have the ability to provide simply by prompting them.