GarthBox

The sales of Twisted Tea are insane. Double digit growth. Conquering the tea market. Naturally slowing with the influx of competition, but still the dominating brand.

Boston Beer has 600+ sales reps. Maybe not every single one is selling twisted tea.

But here’s one difference between selling, say, their Truly seltzer brand and Twisted Tea: the sales reps actually want to sell Twisted Tea.

It’s an exciting brand. Nostalgic, even. I’d go so far as to bet the majority of sales reps have fond memories of their parents making iced tea for them in the summer. It doesn’t take much for them to get behind the brand.

But, Truly cherry seltzer… there’s no connection a sales rep has to that, except maybe they smashed a dozen when it was first released in 2016. Not even 10 years of build up and connection – and most of the sales reps have churned since it’s launch.

There’s a lot that goes into building a profitable brand, but Twisted Tea so obviously points out what happens when you give something to sales reps that they actually want to sell.

Stay Positive & Find The People Or Change The Product

Some may resonate with the “what matters is what you do when no one is watching.”

Some may resonate with the “someone is always watching.”

Others may resonate with “it doesn’t matter if they are watching or not.”

The story leads to the same action: doing what’s right, impactful, and positive.

Stay Positive & What Resonates For You?

The amount of German you can learn if you devoted yourself for a few months is astounding.

Same with writing a novel.

Or being a remarkable parent.

Or calligraphy.

Or coffee-making.

Or _______ insert your passion there.

Fortunately for you and me: devotion is just a choice.

Stay Positive & What’ll You Choose?

You’ll dive for it. You’ll ask for help. You’ll do a lot to not let the balloon touch the floor.

My favorite part about the game? When the balloon touches the floor, you pick it up and start again. More determination. More joy. More coordination.

Of course, all of our work is a balloon if we want it to be.

Stay Positive & It’s A Game About Attitude, Not A Balloon

Every decision we make diminishes our willpower or gumption or all around energy.

You wonder why you’re so exhausted at the end of the day?

Decisions.

That said, if you were to double click into it: the decisions that diminish us often (and often the most) are the ones we have to make again and again.

Hitting the snooze button five times diminishes us more than just doing what we set the alarm or notification for.

Deciding to get to the hardest task after this easy one…but then after the next easy one…but then after the next easy one… diminishes us more than if we just did the hardest task first.

The examples are endless, but deciding to list them all out would be yet another example of decision diminishment.

Stay Positive & Decide Once

The math Seth does about the number of copies of a book that a new author may sell could be harrowing.

Could be if we’re not okay with a few.

It could be paralyzing to think about the small impact we can make at work over the next five years. Or the time we have with our kids. Or the likelihood of this blog post breaking through the noise of more than 103,234,342 blog posts getting published today.

Stay Positive & It Could Be…

It’s definitely one of the most important questions to continuously ask on your journey.

Regardless if it slows down the progress; 100% of the time it makes it better.

And better may not be in the work itself but in the impact it has; the connectivity; the network effect.

Ask for input. Share it with others. Connect two people who may be the ones to get it in the end.

This part of the creative process is by far the easiest to skip.

It’s also the most detrimental to.

Stay Positive & It’s About Them, Not You/The Work