Why Try To Get Out Of Your Box, When You Can Use What's In It?
Work is more fun as a team.
There’s more emotion, ideas and perspectives.
Work that’s made together is usually more inclusive, more moving and more likely to resonate.
If you’re struggling or frustrated with some of the work you’re doing, it’s worth asking if you have to do it alone.
Even a “can I bounce some ideas off you” is a collaborative step.
Stay Positive & Bring It In Team
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If you want the work to be a little bit better or if you want people to act sooner …
If you want your art to resonate more or if you need people to tell other people …
If you want to be remembered or if you’re trying to get that promotion …
Then everything you do needs to include inspiration.
Yes, the work you pass to the next person will get done, but it will get done better and faster if you can share inspiration with them along with the project.
The added benefit? In our attempt to inspire others, we often get more inspired ourselves.
Stay Positive & Put The Extra Inspo In
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Stories matter. We’ve got to tell them right, share them with heart and focus and have them resonate if we will ever make the change we seek to make.
We can view all the mediums to share that story as a hassle. It’s a lot of work to do it all well; to craft the same message for a poster as a tweet as a newsletter as a speech as a bumper sticker as a YouTube video as a letter as a business card as a website as a Story on Instagram…
The strategic marketer will select a couple of mediums that she can show up to consistently and where the message she wants to share will resonate most.
But the smartest marketer does, in fact, start all over the place.
In doing so, she effectively reshapes and rehearses her story. It morphs and strengthens and focuses and over time becomes one you can’t help but feel something when you hear.
Only then does it makes sense to zero in on a few manageable channels where the audience is and to lose the rest.
This is how the smart marketer’s journey works.
One other benefit to this path is that you can make assumptions that one medium is more effective than another, but until you show up at them both, you won’t really know.
Stay Positive & Practice Casting Wide First, Then You’ll Naturally Focus In
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Different but familiar.
That’s what every brand needs to go for if they want to get attention, make an emotional connection, and build brand loyalty.
Some call it differentiation and relevance.
Others call it the unique selling proposition and connection.
It doesn’t quite matter what label you put on it; what matters is that you have it.
How are you combining the two?
Stay Positive & Maybe Better Asked, Which Are You Falling Short On?
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There’s a reason you don’t see Sam Calagione slinging beers behind the bar or Howard Schultz making a mocha.
If a business is to succeed, leaders need to be making connections.
For larger companies, that falls on the executives. For medium companies, there are likely special events coordinators and other types of community ambassadors who are making connections while the work gets done.
For most of us, though, that work is done by the same people who are slinging beers and making mochas.
In a world where we have to wear so many hats, lets never lose sight of the two that are most important.
The one of doing the work that matters and the one of connecting with others through the work.
Stay Positive & Less Of A Balance, More Of A Blend, Really
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There are rock star athletes and happy people who only workout 20 minutes per day.
Same can be said for authors who simply free write for 15 minutes every weekday or podcasters that switch up topics, but record no matter what every Thursday.
Sure, content matters, but not as much as we convince ourselves.
What matters more is that we do the work we do consistently. That’s what creates value and loyalty and trust. And what’s success without those?
Stay Positive & Make Routine A Good Thing
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Everyone is struggling, fighting their own battle.
They have bosses breathing down their neck and friends putting pressure on them.
They have high hopes and hiccups throughout the day.
They’re trying to make a difference, get their work done and put some meaning into the world.
The best we can do is ask ourselves what we can do to make the life of the person we’re interacting with easier.
It forces us to put ourselves in their shoes, have empathy, and understand the world they’re working to make a difference in.
Only then can we really begin to make things easier.
Stay Positive & Remember, What Goes Around Comes Around
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