Perhaps you’ve heard the expression “rocket to success.”
It’s used because the rocket part is a great analogy. Not only does it incorporate ideas around preparedness and determination and science and art, it also highlights gravity in a unique way.
Gravity, in the context of making the change you seek to make in the world, is all of the failure, doubt and uncertainty we feel. It all works its force to pull us down, to stop us from rising.
But like any solid rocket, we must break through that pull and get on with bigger and better things.
Gravity will always be there.
What we choose to continue doing in lieu of that is what really matters.
They may not get mentioned in a positive review and you may not get thanked for them.
The little details may not get the spotlight or referenced as game changers.
But niceties do get noticed and appreciated, if only slightly.
Consider the situation that there are two similar options a customer can go with. All is quite the same except for one has more niceties, a little more care from the owner. It’s obvious which one will get selected, right?
In a world with competitors all around us, it’s going to be the little things that make the biggest difference.
Whether we think we’ve got our emotions turned on or off, they’re being channeled.
When we enter a room, the emotion we’re feeling seeps into others. If we’ve got a positive attitude and a big smile, so will others.
If we enter that room stressed and frustrated, well, those emotions resonate, too.
What many don’t realize is that emotion is channeled through words, pictures, the sound of our voice on the phone and every possible way we can interact with someone (in real life or digitally).
Right now I’m writing with the emotions of seriousness and compassion and care for you, the reader. But I didn’t need to tell you that, I’m sure you feel it.
As such, it’s worth checking every touchpoint your brand has with a customer (and maybe you have with friends) to make sure you’re channeling the emotion you want them to be feeling.
Stay Positive & As Severus Says “Control Your Emotions”