Not a reaction. Not a convenient time between reaching back out. Not negligence. Not so short that it’s condescending. Not too quick to show thoughtlessness.
But a sincere (timely and thoughtful) response is all we hope for.
And because we never get it, it’s even more important those who connect with you get it from you.
Contrary to popular belief, marketing isn’t often about the money.
It’s not all about the pricing system or how much you have to put behind FB ads.
It is, however, more about the staff you decide to hire, the website copy you write, the spiel you stand by when your family asks why the heck you’re doing what you’re doing.
It’s also the journey you share with your tribe and how much you let them be part of it.
Then there’s the way you dress and how quickly you respond to email and how often you’re there when someone needs you.
It’s all a signal and the collective signal is the most important part of what marketing is or isn’t. Money plays a role, but not as large of a one as we might think.
Stay Positive & Clarity With Consistency Is Everything
We don’t actually take two steps back after a step forward.
It certainly feels like it.
We feel uncomfortable and vulnerable and like we have to do the same thing again to get ahead.
But the reality is different. We might have to take a similar step, but if it didn’t work out before, we have to step differently now.
Forward movement is forward movement, and forward movement can put us confused and concerned about being on the right track.
That’s totally okay.
In my mind, you can’t be two steps back, but you can be two steps behind where you could be if you had kept moving forward in the face of adversity rather than letting it halt you.