The Best Investment There Is

Invest In People

If you’re reading this, it’s likely you consider your options before making a decision. You want to know what is the best investment you can make around a situation. It’s natural.

But unnecessary.

We already know the best investment you can make is in people.

In your employees. In your friends. In your neighbors. In your customers.

More investment in them leads to more investment in you.

Not the other way around.

Stay Positive & Give, Then Give Some More

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Shared Vision

Shared Vision

Nothing is more likely to work than a vision that’s shared.

It doesn’t need to be owned by both or fully developed.

It doesn’t need to rule out alternatives or be written down.

But it does need to be shared.

And if someone doesn’t share your vision with you, there are two options.

Share their vision or find someone else to share yours with.

Stay Positive & Two Is Better Than One

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It’s Going To Be Messy

Messy Is The Process

No matter the work we seek to do, so long as the end result is a meaningful impact, the work to get there is going to be messy.

One could say that we’re all just cleaning and organizing and focusing.

Every day. On repeat. Drip by drip.

Once you’re done with one space, it’s on to the next.

Stay Positive & Forward Is The Goal

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Run (Before It Gets Changed)

Hung Up

People love switching up the routes.

They love asking for changes.

Nitpicking to make something .005% better.

The best action you can take is to outpace their requests.

To ship the work when it’s ready, not when it’s merely stronger by an unnoticeable amount.

To begin working on more meaningful work so they see the upcoming potential value of what’s in motion rather than the subtle increase of past work.

To run with vigor and passion and a care for those who would also be dragged down if you were to hang back on the same route you’ve been on.

Keep running anew. We’re depending on it.

Stay Positive & Run, Then Run Some More

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Soundboard Storytelling

Soundboard Stories

Every marketer, owner, impresario is telling a story to someone.

It’s proven, however, that the story is far more effective if it’s one already expressed by “the other.”

If it’s the story she is telling herself, then of course she’ll choose you.

If it’s not the story she is telling herself, you’ll have a far more difficult time getting her attention and even more difficulty getting a sale.

The best option you have is to act as a soundboard for other people’s motivations (stories) and express your offer in a way that aligns with them.

Far better, easier, more powerful to reflect than it is to rescind a story.

Stay Positive & It Starts With Listening

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It’s Your First Time At It

First Times

There’s little that’s more relatable than doing something for the first time.

It’s uncomfortable. It fills us with uncertainty. We’re just trying to figure things out.

And everyone knows it because they’ve been in that place before.

You’re never going to have people more forgiving of mistakes than when it’s you trying to do something for the first time.

All the more reason to keep trying new things.

Stay Positive & New Is Always Better

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