Why Try To Get Out Of Your Box, When You Can Use What's In It?
Saying “sorry” to a customer doesn’t do much. What does do much is action.
The same can be said for your brand story.
Preaching it might get attention, but not loyalty.
Elevator pitches are changing from what can you say in one minute to what can you do? What can you have the other experience? What story can you tell that shows what you stand for?
No one is listening anymore. But they are looking.
Stay Positive & What’ll They See When They Look To Your Brand?
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Uber shook things up in the cab industry when it let people rate their experience with a driver.
This was new to the industry, but not to the world.
Yelp seems to have existed forever. Oh, and need I write about Amazon reviews?
But Uber shook things up more when it let drivers rate their experience with a customer.
When Ebay established the two-way street of sellers being able to also give feedback to buyers – the game changed.
On Fiverr, it’s not just the artists work that receives feedback. The buyer gets it, too.
Recently you see this in the trucking industry, as well. Drivers are rating their experience at the customer’s location. If one isn’t meeting (or exceeding) expectations, then they’ll both lose in the long haul.
It begs the question of how can we establish the two-way street within our business if it doesn’t yet have it?
Restaurants haven’t found a way to rate their patrons yet. Nor have rock concerts, coffee providers, Yoga instructors or airlines.
What’ll happen to our customer base if find a way to enable the two-way feedback?
More frighteningly, what will happen if we don’t?
Stay Positive & Let’s Shake Things Up (For The Better)
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The middle is wide and it’s inviting.
It preaches of a safe zone. One without too many risks.
You’re not appealing to the mass in it, but you’re not appealing to a small group, either.
The middle brings with it an air of comfort, of achievability, of amenity.
What the middle doesn’t show you is the impending dissolve of your dream or the downward spiral to you quitting.
The middle isn’t worth your time.
You can’t stand for anything in the middle and no one is telling themselves (or others) the story of buying from a brand or a person in the middle.
Success is at the edge.
Remarkability is at the edge.
Fulfillment is at the edge.
Stay Positive & See You There
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The problem with leading the critical path is that we often follow it.
And following, is much different than leading.
Following is to go in order, to walk the dotted line, to lean on the deadlines.
Leading is thrashing early in support of each step on the path; it’s setting every station up for success.
It’s having the paperwork ready. It’s mocking up what success in that step could look like even though it’s not in your job description. It’s finding ways to save others time for the sake of the project at large (and their sanity).
The schedule is never the schedule as long as we’re willing to stretch, step out of our comfort zone (or sequence of stage), and thrash early.
The critical path in project management is great, but could it be better?
Stay Positive & That’s Up To You
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Some things can be observed and learned rote, but not the important things.
The things that require emotion and foresight and connection and persuasion.
No one starts off soaring with work that matters.
They flail and then they fly.
Stay Positive & Time To Leap
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Any time you think you’re not doing what you need to be or you’re doing the wrong thing or something seems easy or is taking too much time, graph it.
Up to down is the effort it will take to accomplish the task. A lot of effort or very little effort.
Left to right is the amount of time it will take to accomplish the task. A lot of time or very little.
Plot your tasks and prioritize the fast and low effort tasks.
That will free you up to do one of two things.
Figure out how to break the long and a lot of effort tasks down into short sprints or it will finally give you the time and energy to tackle the long run, high effort tasks..
Sometimes (most of the time?), we need to clear the road so we can drive the distance.
Graphs keep us on the hook to do so.
Stay Positive & Go
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When you don’t show up, you do yourself a disservice.
You allow fear to win and you start from scratch in the habit of overcoming it.
When you don’t show up, you miss out on learning, trying, failing, communication, connections–everything that makes us feel fulfilled at the end of the day.
More importantly, though, not showing up hurts the organizer and lowers the value of all those who did show up.
You’re not just ripping yourself off, you’re ripping others.
If someone calls on you, please show up. If you opted in, it’s even more important you show up.
Stay Positive & Nothing Breaks Trust Faster Than Not Showing Up
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