Why Try To Get Out Of Your Box, When You Can Use What's In It?
If you’re working to label the work as a success or failure, you’re missing the point.
Success and failure are distractions from the goal of learning.
The mind gets crowded and loses sight of what matters to grow.
Success and failure lead to two emotional extremes, too, both effectively working against you.
Better to take things in stride, to focus on the long run, to learn and proceed moving forward.
Stay Positive & As The Wind Blows
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Hoping the customer doesn’t notice or the client doesn’t call you out isn’t an effective strategy.
If something is wrong, own it and find out how to make things right.
If something was missed, communicate early and often how you’re resolving the issue.
No one has been upset from having another care that they receive what they bought into.
And if they get more, even better.
Stay Positive & Deliver On Your Promises
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Some brands have missed the memo that they can have multiple missions.
Signs of a solid multi-mission statement include the missions being well-related and complementary to one another as well as missions that employees, followers, peers, etc. can (and want to) rally behind.
Missions aren’t passive pieces of inspiration. If done right, they can can be rode into battle and the horn that rallies a tribe.
Stay Positive & Welcome To Mission What’s Possible
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It never used to be an expectation that you would surprise and delight.
No one expected you to give a special thank you during the middle of a meeting with everyone else around.
No one expected you to over-deliver on your promise as a brand.
They simply expected you to do what you said you would, to at least show up, to follow the itinerary.
No more.
Now they expect the unexpected. They wait with bated breath for that special touch, that extra turn of phrase, that additional apology or praise.
Stay Positive & Work The Unexpected In
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People are bombarded with irrelevant messages every day.
We’ve all gotten really good at skimming, bucketing content and sifting through all the noise.
Yet, important information still gets missed.
We forgo sharing something in an effort to “not crowd your inbox.”
Better to share more and let others sort out the noise than to not share enough and leave others wanting more or left without the information they needed.
Rare are the cases you’ll be penalized for proactive communication.
Stay Positive & Bird Might Be The Word, But What’s The Sentence?
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The thing about a leap is that it’s unpredictable if you’ll make it, if you’ll make wings on your way down, if someone will be on the other side to catch you, if there’s a river below or rocks, if you’ll hang on the edge …
Everything worth doing is, at the end of the day (or any time of the day), unpredictable.
That’s why we’ve been given a gut.
Stay Positive & Use It
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What people want is more. The trouble and task of elevating a brand is to figure out more what?
From marketing experience I’ve found that people don’t want less of something.
They want more of something opposite.
Powerful copy isn’t “Fear no more. Your kids will love X.” It’s, “Getting your kids X means more memorable moments to share over the holidays.”
What’s your more?
Stay Positive & Unsure? … Ask
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