Why Try To Get Out Of Your Box, When You Can Use What's In It?
Some brands have missed the memo that they can have multiple missions.
Signs of a solid multi-mission statement include the missions being well-related and complementary to one another as well as missions that employees, followers, peers, etc. can (and want to) rally behind.
Missions aren’t passive pieces of inspiration. If done right, they can can be rode into battle and the horn that rallies a tribe.
Stay Positive & Welcome To Mission What’s Possible
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It never used to be an expectation that you would surprise and delight.
No one expected you to give a special thank you during the middle of a meeting with everyone else around.
No one expected you to over-deliver on your promise as a brand.
They simply expected you to do what you said you would, to at least show up, to follow the itinerary.
No more.
Now they expect the unexpected. They wait with bated breath for that special touch, that extra turn of phrase, that additional apology or praise.
Stay Positive & Work The Unexpected In
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People are bombarded with irrelevant messages every day.
We’ve all gotten really good at skimming, bucketing content and sifting through all the noise.
Yet, important information still gets missed.
We forgo sharing something in an effort to “not crowd your inbox.”
Better to share more and let others sort out the noise than to not share enough and leave others wanting more or left without the information they needed.
Rare are the cases you’ll be penalized for proactive communication.
Stay Positive & Bird Might Be The Word, But What’s The Sentence?
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The thing about a leap is that it’s unpredictable if you’ll make it, if you’ll make wings on your way down, if someone will be on the other side to catch you, if there’s a river below or rocks, if you’ll hang on the edge …
Everything worth doing is, at the end of the day (or any time of the day), unpredictable.
That’s why we’ve been given a gut.
Stay Positive & Use It
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What people want is more. The trouble and task of elevating a brand is to figure out more what?
From marketing experience I’ve found that people don’t want less of something.
They want more of something opposite.
Powerful copy isn’t “Fear no more. Your kids will love X.” It’s, “Getting your kids X means more memorable moments to share over the holidays.”
What’s your more?
Stay Positive & Unsure? … Ask
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Here’s a great way to get a pulse on the quality of your following: If you changed your service, altered your URL, changed your logo, switched you CMS … would your customers follow?
Until you’ve made a strong enough impact on your current audience, it’s not worth changing anything solely to get new ones.
Stay Positive & Build Your Tribe First
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There’s a spectrum of work personalities you may have noticed.
On one end you have the folks who want to be liked, who are people pleasers. You might imagine them to be a bit of an air head because they’re so focused on connecting on a personal level that sometimes the work fumbles. They’re the ones that toss jokes out at inopportune times.
On the other end of the spectrum, you have people who think it’s all about the work. You’ll perceive them as bull dogs, rude and insensitive. They’ll cut you off, wrangle in any tangential conversations and be the first to speak up before you’re done talking.
While neither is wrong, it might be worth checking at the door where on the spectrum you’re at, especially if it’s a team project (when is it never?). Teams work better when they can all meet in the middle of the spectrum.
Stay Positive & The Work Gets Better When They Do, Too
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